PROJECT
RS CONNECT

STUDIO
ELSEWHEN

ROLE
PRODUCT DESIGN LEAD

CONTRIBUTION
PRODUCT DESIGN
VISUAL IDENTITY
PROTOTYPING
DESIGN SYSTEM

YEAR
2019

INDUSTRY
TRANSPORTATION

A web and mobile B2B platform leveraging telematics data to make fleet management easier and more efficient. This innovative solution consolidates multiple processes together into one unified workflow, providing valuable insights for fleet managers and promoting safer driving practices.

01.

Background

Create a prototype of the product vision to validate the hypothesis and proposition. The primary business objective is to effectively lower the insurance cost ratio through the implementation of three distinct applications. Each application will play a crucial role in introducing incremental improvements, collectively contributing to a substantial reduction in insurance costs. The aim is to introduce a top-tier platform for fleet management, a white-label insights product enriched with multiple data layers. This product is strategically designed to position RS Connect as a leader in both fleet management and associated insights.

02.

Approach

Collaborate closely with management and internal engineering teams to validate any risky assumptions by engaging with potential users. create a click-through prototype that effectively communicates key user journeys.  Work collaboratively with the RS Connect team to outline a roadmap for the delivery of all assets. The product vision encompasses three distinct applications: administration, driver and appraisal. The design prioritizes clarity and ease of use, incorporating well-established interface patterns to flatten the learning curve. Additionally, the design direction takes into account the branding scalability essential for white-label products.

03.

Outcome

During the first phase of the project (Discovery), progress is swiftly shared and the design is validated with stakeholders using a click-through prototype. Adopting an agile approach, we operate in one-week sprints to promptly dissect core problems, formulate hypotheses, and validate them. This systematic process maps out the key features of each application and service, facilitating the validation of feasible solutions with key stakeholders. The main goal of the prototype is to support the client's internal negotiations for the next phase (Production).

The platform is envisioned as a white-label product, a sophisticated insights product enriched with multiple layers of data. The visual design prioritizes clarity and ease of use, incorporating well-known user interface patterns to facilitate a smoother learning curve. Given its nature as a white-label product, the design will be adaptable to ensure seamless branding scalability ●

Credits
Samuel Viani ⸺ Product Design Lead

Ady Rugina ⸺ Product UX Lead
Filippo Angelini ⸺ Tech & Ops Director
Franciso Seiz ⸺ Senior Designer
Leon Gauhman ⸺ Product Strategy Director
Matt Flynn ⸺ Product Design Director
Tadhg McCarthy ⸺ Design & CX Principal
Vahid Panjganj ⸺ Engineering Lead

﹢Cross-functional team collaboration
RS Connect ⸺ Product Owner, Stakeholders & Engineers

Duration
6 weeks

Studio
Elsewhen

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON