PROJECT
MOBILET
AGENCY
R/GA
ROLE
LEAD DESIGNER
CONTRIBUTION
PRODUCT DESIGN
VISUAL IDENTITY
MOTION DESIGN DIRECTION
DESIGN SYSTEM
DESIGN GUIDELINES
YEAR
2016
INDUSTRY
MEDIA, ARTS & ENTERTAINMENT
Ticketing app bridging promoters and fans. It stands out from traditional ticketing services through personalised content and community features. Users can engage in unique, routine-breaking experiences and create meaningful social connections.
01.
Context
Pozitif has partnered with R/GA to develop a new brand strategy and reposition itself as the leading group in Turkey's integrated entertainment market. Following the rebrand, the primary business need is to create and build an app that can outperform current market competitors. The app will first be developed for Android, followed by iOS. This product must offer a mobile ticketing experience that embodies the spirit of the new Pozitif brand, leading the market with innovative engagement opportunities. The goal is to elevate the brand's cultural presence, transitioning from a music-centric focus to a broader cultural emphasis, and from physical events to digital experiences. This shift moves Pozitif from mere brand association to full brand integration.
02.
Approach
Using the initially approved concept for the app as a design foundation, we can further explore and develop its features to their full potential. One of the challenges lies in translating the new brand identity into this new product while it is still being finalised and approved. Another challenge is the short timeline for delivery, which necessitates dividing into two teams to speed up the process and ensure consistent alignment. The app is designed on three core pillars: discover, enjoy, and share & plan, offering an enriching cultural experience. It aims to create lasting memories, friendships, and inspiration. It serves as a curator that connects fans, artists, and brands both online and offline, functioning as a cultural hub.
03.
Outcome
Mobilet has been developed and successfully launched, receiving positive feedback from users in the Google Play store. This success, combined with the new brand strategy and design direction, helps Pozitif establish itself as a dominant force in Turkey's integrated entertainment market. The app offers top-tier experiences that create community connections and offers the best events in arts & entertainment.
5.0 ★
Stars from reviews in the first month on Google Play.
PROJECT CASE STUDY
⸺ A virtuous cycle of life-enriching experiences, appreciating life’s intersections and staying Positive.
04.
Strategy
The vision for the product is a ticketing platform bridging promoters and fans. It differentiates from pure ticketing services through content and community which provokes users to engage with routine-breaking, life-enriching experiences. Creating a virtuous cycle of people broadening and deepening their life experiences and social connections. A new engagement opportunity. Together, we can create the most authentic, unique and memorable experiences. Giving the brand a role in culture, as it lives and breathes. From music focus to cultural focus, from physical events to digital experiences, from brand association to brand integration, from moments in time to sustained engagement, from assumed impact to proven results.
05.
Business Objectives
To be the cultural hub for Turkey and beyond. The inspirational experience curator that connects fans, artists and brands online and offline. A routine-breaking and life-enriching cultural experience. Key performance indicators (KPIs):
▲ Build Fan Community
▲ Build Fan Engagement
▲ Build Rich Data Insights
▲ Build Fan Value
⸺ A new engagement opportunity. Together, we can create the most authentic, unique and memorable experiences. Giving your brand a role in culture, as it lives and breathes.
06.
User Experience
At the heart of the product experience lies a robust layer dedicated to enhancing user interaction through social features. This functionality empowers individuals to seamlessly connect with their friends, offering insights into planned events and facilitating the effortless purchase or reservation of tickets. Users can view their friends' selected seats within the venue and also secure their seats nearby. Navigating the app is a breeze, allowing users to effortlessly tailor their event preferences in the feed, with the app leveraging AI-driven automation for a tailored experience. Whether dismissing events that don't align with their interests or quickly identifying and engaging with those that do, the user experience remains intuitive and user-friendly. By curating more relevant content and providing personalised recommendations, users can explore events that align perfectly with their tastes. Streamlined booking and payment processes ensure a hassle-free journey, enabling users to secure their tickets promptly, which is especially crucial when events are prone to rapid sell-outs. The product experience simplifies the event booking process and elevates it to a social and personalised realm, ensuring users stay connected, engaged, and delighted throughout their journey.
Bold design elements convey a solid, fresh, and modern feeling for the new brand: Live cultural connection. Pozitif has a mission to pioneer the future of culture by bringing people together. Inspire and empower you to stay positive. A collective to join and inspire. Shaping the future of culture through extraordinary integrated experiences ●
Credits
Samuel Viani ⸺ Lead Designer
Andrew Lam-Po-Tang ⸺ Business Transformation
Andy Hawkes ⸺ Technical Director
Barry Cronin ⸺ Executive Producer
Campbell Orme ⸺ Creative Director
Ed Steadman ⸺ Motion Designer
Elliott Wright ⸺ Design Director
Fura Johannesdottir ⸺ Group Creative Director
James Filmer ⸺ Business Strategy
Laurence Carew ⸺ Senior Designer
Lisa Leung ⸺ Senior Dsigner
Maria Turk ⸺ UX Designer
Rob Voets ⸺ Senior Designer
Rosie Flood ⸺ Producer
Vanessa Leisegang ⸺ Project Manager
Zoha Zoya ⸺ UX Director
Duration
12 weeks
Agency
R/GA
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