Let's connect to create something great together ✦ Get in touch if you have any questions, want to discuss potential projects in detail, or just want to chat.
Let's connect to create something great together ✦ Get in touch if you have any questions, want to discuss potential projects in detail, or just want to chat.
Let's connect to create something great together ✦ Get in touch if you have any questions, want to discuss potential projects in detail, or just want to chat.
Let's connect to create something great together ✦ Get in touch if you have any questions, want to discuss potential projects in detail, or just want to chat.
1. Services
Leading the entire product design process, from initial hypothesis to launch, and scaling through streamlined iteration cycles. Designing relevant digital products while providing fresh perspectives on established methods and solutions.
Product Design
I create highly functional and visually appealing digital products, taking them from concept to launch while ensuring scalability and market success. My approach focuses on designing intuitive user experiences and interfaces for both web and mobile applications, seamlessly blending design, technology, branding and art direction into one holistic process. Aligning user needs, business objectives and market demand with current trends to ensure impactful results. Developing scalable design systems to provide consistency and efficiency across products and platforms while streamlining the design process and development.
PROCESS INCLUDES
- User, market, and brand research
- Defining business and product goals
- Ideation and concept development
- Design strategy and design direction
- Prototyping, testing and validation
- Design documentation
CORE SKILLS
- Research
- Strategy
- UX/UI Design
- Prototyping
- Design Systems
Brand Design
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I lead the overall aesthetic and functional direction of projects, ensuring a consistent design vision that aligns with the brand’s values. By guiding all visual elements and stylistic aspects, I ensure the design execution resonates with the target audience. My approach establishes design principles that support creativity while aligning with business objectives and desired outcomes. I create and refine ideas into detailed and actionable concepts that can be developed into final products, services, or creative works. Crafting distinct and memorable visual identity systems to turn initial ideas into well-defined applicable designs.
PROCESS INCLUDES
- Brand, market, and user research
- Industry benchmarking and trends
- Ideation and concept development
- Art direction and design principles
- Visual language definition
- Brand applications and guidelines
CORE SKILLS
- Research
- Strategy
- Art Direction
- Design Direction
- Visual Identity
Design Consultancy
I provide expert guidance and strategic direction to address design challenges and opportunities. My approach ensures that design projects are innovative, effective, and aligned with business objectives. I evaluate existing products to identify areas for improvement, providing actionable recommendations to enhance design quality, user experience, and alignment with brand and business goals. By streamlining design processes and ensuring consistency, I help businesses achieve consistent and impactful design solutions.
PROCESS INCLUDES
- Analysis and heuristic evaluation of product and design
- Usability, consistency, and performance checks
- Pain points based on user feedback
- Competitive benchmarking
- Brand and design system alignment
- Recommendations for improvement report
- Advice, mentorship, ongoing support and review
CORE SKILLS
- Design Audit
- Design Strategy
- Design Advisory
- Design Leadership
The price is tailored to each project and engagement, offering flexibility with an hourly/day rate or a flat fee option ☞ Get in touch and let's find the best fit for your needs and budget.
GET IN TOUCH2. Background
Driven by leveraging design and direction skills to tackle challenges with a holistic iterative approach. Collaborating with businesses to envision, test, and validate their future potential. Born in Brazil, worked at the largest R&D center, moved to London → Helsinki.
EDUCATION
POSTGRADUATE DEGREE
GRAPHIC DESIGN
SPECIALISATION
ART DIRECTION & COPYWRITING
BACHELOR'S DEGREE
COMPUTER SYSTEM ANALYSIS
NOT-COMPLETED
COMPUTER ENGINEERING
3. Experience
Collaborating with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan. T-shaped designer with leadership experience in managing small design teams.
AGENCY
R/GA
HUGE
AKQA
B-REEL
METHOD
NEXUS STUDIOS
ALLOFUS
ELSEWHEN
W12 STUDIOS
PUBLICIS SAPIENT
CRITICAL MASS
DIGITAS
SYZYGY
SIILI SOLUTIONS
IN-HOUSE
FANATICS
FUTURELEARN
O2 PRIORITY
SAINSBURY'S
JIO PLATFORMS
THE TELEGRAPH
YOUSICIAN
BRANDS
TECHNOLOGY
BEKO
BT GROUP
BLACKBERRY
IQOS
JIO
O2 PRIORITY
SAMSUNG
SIEMENS
TIMKEN
VERIZON
YELL
BRANDS
MEDIA, ARTS & ENTERTAINMENT
BBC
FANATICS
NICKELODEON
POZITIF
THE TELEGRAPH
WARNER BROS.
WIZARDING WORLD
BRANDS
SPORTS
AMERICA'S CUP
FORMULA 1
MANCHESTER CITY F.C.
NIKE
BRANDS
EDUCATION
ESSEX SCHOOLS
FUTURELEARN
YOUSICIAN
FOOD & BEVERAGE
COCA-COLA
PIZZA EXPRESS
MCDONALD’S
THE FISHMONGERS' CO.
HEALTHCARE
AMPLIFON
JOHNSON & JOHNSON
NHS
AUTOMOTIVE
MAZDA
MITSUBISHI MOTORS
ENVIRONMENTAL
GREENPEACE
FINTECH
COMPARE THE MARKET
HALIFAX
HSBC
LLOYDS BANK
RBS
TRAVEL & TRANSPORTATION
BRITISH AIRLINES
ETIHAD AIRWAYS
RS CONNECT
VIRGIN ATLANTIC
RETAIL & E-COMMERCE
MAMAS & PAPAS
SAINSBURY’S
TESCO
FASHION
ARMANI
4. Process
Each design challenge is unique and requires a flexible, creative, and iterative approach. Using a continuous cyclical method we can frame the problem, find clarity, and explore potential solutions. Breaking the process into two stages sets a structured and effective design workflow.
Discovery + Ideation
The process of discovery frames the discussion guided by informed and validated decisions. Through extensive research and exploration, we uncover insights that drive aesthetic appeal and functional excellence. Is this right for the user, brand, service, product, or business? Does it align with the desired concept? Is it both applicable and feasible? And ultimately, does it feel right?
UNDERSTAND
- What is the problem
- Why is this a problem
- Why is this important
- Who are you solving for
- What are the pain points
- What are the constraints
- Success criteria
- Brand values
- Value proposition
- Business opportunities
- Winning strategies
RESEARCH
- Brand research
- Market research
- User research
- User interviews
- User archetypes
- Empathy map
- Business goals
- Product proposition
- Product goals
- Product metrics
- Insights
EXPLORE
- Brainstorming ideas
- Inspiration references
- Industry trends
- Creating moodboards
- Prototyping ideas
- User journey mapping
- Information architecture
- Design strategy
- Design concept
- Design direction
- Defining scope
↳ ITERATE TO SIMPLIFY THE IDEA
Production + Execution
It’s a continuous and holistic mindset to identify problems and generate innovative ideas, shaping both brand and user experience through strategic product design and design direction. This process adds tangible business value, unlocks new growth opportunities, and cultivates brand loyalty.
DESIGN
- Experience mapping
- User stories
- Use cases
- User flows
- Design principles
- Prioritisation
- Wireframing
- Designing
- Prototyping
- Testing
- Validating
IMPLEMENT
- Design specification
- Design handoff
- Build implementation
- Product testing
- Product validation
- Quality assurance
DELIVER
- Product shipping
- Maintenance & support
- Product growth
- Post-launch
↳ ITERATE TO OPTIMISE THE SOLUTION
Work Principles
A small set of guidelines that helps set the direction for good design work. These principles serve as a framework for behaviour, attitudes, and actions in different situations.
✺ Design is in everything
From the simplest task or problem to the most complex challenge to solve, everything is designed. As Paul Rand expressed, “To design is much more than simply to assemble, to order, or even to edit, it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry”.
⌘ Always start with why
Why is this a problem? Why is this problem important to solve? Why does this matter? Understanding the underlying purpose is essential for good design. Starting with the why, followed by the how and what, helps us find the true essence of our work, guiding us towards a purposeful and impactful direction.
✦ Good enough is not enough
Craft is important and requires art and design direction. The good enough is not good, make it great. A brilliant idea poorly executed is doomed from the start. If your team says "I like it, but I probably wouldn't use or pay for it", then it's likely that others won't either. Invest in the refinement of craft and experience, for it's through attention to detail and quality that the work transcends the ordinary and becomes remarkable.
❖ Great design takes time
It involves an iterative process of trial and error, thoughtful exploration, and gradually refining the idea until it reaches its full potential. By taking the right time, we can develop effective strategic solutions that are more meaningful, impactful, and enduring. Complexity is the enemy of execution, rushing through design only leads to superficial outcomes while investing time allows us to distill complexity into clarity.
⎈ Lead with applicable ideas
It has to work not only for the users but also for the business and be applicable. An innovative concept that fails to resonate or be implemented is futile. If the business struggles to understand the idea behind the solution and apply it, they will not use it. Prioritize ideas that seamlessly blend innovation with practicality, aligning them to both users' needs and the strategic direction of the business.
☻ Trust with transparency
Transparency is essential to building trust. Effective leadership and collaboration happen with open communication and mutual trust. In this environment, ideas are nurtured and empowered by trust in their potential and the individuals behind them. Good ideas die because someone doesn’t have trust, while an atmosphere of honesty and openness contributes to innovation and success. And remember to always have fun during the work.
Product Design ⸺ UX/UI Design ⸺ Prototyping ⸺ Design Systems ⸺ Brand Design ⸺ Art Direction ⸺ Design Direction ⸺ Visual Identity ⸺ Design Consultancy ⸺ Design Audit ⸺ Design Strategy ⸺ Design LeadershipProduct Design ⸺ UX/UI Design ⸺ Prototyping ⸺ Design Systems ⸺ Brand Design ⸺ Art Direction ⸺ Design Direction ⸺ Visual Identity ⸺ Design Consultancy ⸺ Design Audit ⸺ Design Strategy ⸺ Design LeadershipProduct Design ⸺ UX/UI Design ⸺ Prototyping ⸺ Design Systems ⸺ Brand Design ⸺ Art Direction ⸺ Design Direction ⸺ Visual Identity ⸺ Design Consultancy ⸺ Design Audit ⸺ Design Strategy ⸺ Design LeadershipProduct Design ⸺ UX/UI Design ⸺ Prototyping ⸺ Design Systems ⸺ Brand Design ⸺ Art Direction ⸺ Design Direction ⸺ Visual Identity ⸺ Design Consultancy ⸺ Design Audit ⸺ Design Strategy ⸺ Design Leadership
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