PROJECT
ARCHILLECT CHAPTER I

CLIENT
ARCHILLECT

ROLE
DESIGNER

CONTRIBUTION
ART DIRECTION
DIGITAL ARTWORK
3D RENDERS

YEAR
2015

INDUSTRY
ART

Archillect (archive + intellect) is an AI  algorithm created to discover and share stimulating visual content over social media channels. It's a living inspiration archive. I was invited to contribute to the first chapter of its digital exhibition project named Initiate.

01.

Background

Archillect has an algorithm that is fed a list of keywords and rather than simply post the search results directly, it wiki-walks between pages and posts, collecting data on images, posters, recent interactions and the visible audience of the post. It maps the social structure of these items by mining as much data as possible from each one of them. This abstract structure helps Archillect find positive results but more importantly, allows it to discover related keywords and eventually learn.

02.

Approach

Archillect – Chapter I, Initiate. Verb in·i·ti·at·ed, in·i·ti·at·ing. to begin, set going, or originate. to introduce into the knowledge of some art or subject. A freestyle approach to creating a digital artwork that fits with the title of the chapter, shaping a concept around it.

03.

Outcome

I created a few digital artworks for the exhibition blending photomanipulation with 3D renders done in Cinema 4D, and then selecting three of them for the chapter. I have always enjoyed experimental projects. I believe form is important, and experimental projects provide us with a platform for exploration and learning, finding new ways to create, and enabling us to discover new methods of creation.

Participating in the Archillect project was a good exercise. I leveraged the initial brief to craft artwork for the exhibition and to extend it into a personal project I named Sans-function. The Sans-function concept represents a departure from the traditional notion of utility and functionality ●

Credits
Samuel Viani ⸺ Designer

Duration
2 weeks

Client
Archillect

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON