⸺ Independent designer,
specialist in product design and design direction ●
Collaborating with businesses to envision, test and validate their future potential. Designing relevant and scalable digital products from 0 to 1 with a simple and holistic approach.
Services
Design Direction
Product Design
UX/UI Design
Visual Identity
Design Systems
Design Audits
Consultancy
Experience
R/GA
Huge
AKQA
B-Reel
Method
Nexus Studios
AllofUs
W12 Studios
Publicis Sapient
Elsewhen
Critical Mass
Syzygy
Digitas
Clients
America's Cup
Amplifon
Armani
BBC
BT Group
Beko
BlackBerry
Coca-Cola
Essex Schools
Etihad Airways
FutureLearn
Formula 1
Greenpeace
HSBC
Halifax
IQOS
Jio Platforms
Johnson & Johnson
Lloyds Bank
Manchester City F.C.
Mazda
McDonald’s
Mitsubishi Motors
NHS
Nickelodeon
Nike
O2 Priority
Pizza Express
Pozitif
Sainsbury’s
Samsung
Siemens
Timken
Tesco
The Telegraph
Verizon
Virgin Atlantic
Wizarding World
Yell
Yousician
Selected Projects (16)
(16)
2022
⸺ World’s number 1 tuner app with extended features such as songbooks and an extensive chord library catered to independent players. The most downloaded tuning app in the world, with over 100 million downloads ●
Product / Identity / System / Guidelines
2018
⸺ Global website to deepen brand engagement and optimize the end-to-end automotive customer journey. It brings together a deep respect for the past with a forward-looking and confident approach to the future ●
UX/UI / Identity / System / Guidelines
2019
⸺ Design vision for the next generation of wireless technology systems. Promoting this cutting-edge technology within a digital product through augmented reality experiences. Deconstructing the technology and leveraging its key benefits to shape the design identity system ●
Product / Identity / Guidelines
2020
⸺ An education and training web platform founded by The Open University and set to transform access to education. As the business enters its next phase as a global scale-up marketplace, the introduction of a redesigned brand and visual identity system marks a pivotal moment, injecting a fresh perspective into the platform's expansion ●
UX/UI / Identity / Guidelines
2016
⸺ Design consultancy with Sainsbury’s digital experience team to craft a new identity and structured design system for all digital touchpoints. To unify the design approach and establish a robust design process for all future projects, introducing interaction and motion in design thinking, developing an understanding of art direction, and cultivating its strategic application within a conceptual framework ●
UX/UI / Product / Identity / System / Guidelines
2020
⸺ A brand and design exploration exercise primarily driven from an aesthetic and conceptual perspective. Drawing inspiration from nature and integrating its abstracted elements to craft a brand identity that balances minimalism and boldness, creating a harmonious visual narrative ●
Brand / Identity
2017
⸺ Premium service exclusive to O2 customers. Delivering the latest offers from high street brands, tickets, experiences and invite-only access to the most exciting entertainment. A modern and fresh visual identity with a scalable interface ●
Product / Identity / System / Guidelines
2015
⸺ A unified vision for the web experience of Mazda Europe and Australia – one that is memorable, concise and focused. An idea that embodies a deep understanding of potential car buyers and existing owners, aligning seamlessly with their behaviours. Providing clear guidance for customer decisions and a tailored experience throughout the journey ●
UX/UI / Vision / Identity
2020
⸺ The next-generation mobile app for customers built around the “Choose Well” value proposition. Highlighting the ability of the individual passenger to customize their journey when flying with Etihad Airways ●
Product / Identity
2017
⸺ A groundbreaking digital experience that seamlessly connects all parts of the franchise, consistently delivering magical moments to millions of fans across various channels. An experience that motivates deeper engagement and provides value proportionate to fans’ investments in time, attention, and money. A network of immersive experiences that users can fully engage with ●
UX/UI / Product / Identity / System
2016
⸺ Creating a seamless integration of the brand world and consumer journey. Connecting the brand experience with the best-in-class shopping experience that is easy to browse and buy, with deeper insights into the products and the brands. A fully responsive, mobile-first design scalable across multiple devices. A digital flagship experience that interlinks content, commerce, and social aspects ●
UX/UI / Identity
