PROJECT
NICK MUSIC

AGENCY
B-REEL

ROLE
SENIOR DESIGNER

CONTRIBUTION
BRAND DESIGN
LOGO DESIGN
VISUAL IDENTITY
DESIGN SYSTEM
DESIGN GUIDELINES

YEAR
2016

INDUSTRY
MEDIA / ENTERTAINMENT

NickMusic is a brand platform for Nickelodeon's new TV music channel. It blends Music, Nickelodeon + what kids are doing already. It's a non-Nielsen-rated and non-ad-funded channel, providing a break-less experience through a combination of music videos and original content.

01.

Background

Nickelodeon is launching its new groundbreaking TV music channel tailored for a younger demographic. Evolve the definition and meaning of a music television network in a way that resonates with a new generation of highly connected, digitally supercharged kids. Redefine the viewing experience creating a space where music and television seamlessly converge to captivate and engage.

02.

Approach

The key attributes for success amongst this new generation boil down to working hard, consistently delivering fresh content, having an authentic voice and connecting with a virtual audience on an ongoing basis. Constant surprise and originality are the core concepts of what engages and delights them as a generation of music fans. Music Unexpected. Unexpected performances. Unplanned interviews. Surprising beats. Extraordinary tunes. Startling moves. Astonishing vocals. Uncommon lyrics. Abnormal graphics. The way we talk is a cut & paste, flip, smash, bash and remix of everything that's hot right now. Funny phrases, wacky noises and crazy emojis all shoved in a nuclear blender. This is where hyperactive, silly, playful, fun, farts and memes meet. It's pop culture dialled up all the way to woohoo.

03.

Outcome

The NickMusic logo represents the new music division of Nickelodeon and visually is an extension of the ‘Nick’ brand. The new logo emulates the form of the original logo to ensure unity across the ‘Nick’ family. Behind all the visual craziness and multitude of styles, there is a design system. The system explains when, how and what for a certain style is to be used. Guidelines for each of the styles provided all the necessary technicalities for whoever needed to use and create new brand assets.

The Nickelodeon world is extensive and visually rich. Part of the challenge of creating a new brand for them is finding a style that not only fits the concept but also is unique within the Nickelodeon world. "The end result is fun, fresh and a little bit mad.” ⸺ Davor Krvavac, creative director ●

Credits
Samuel Viani ⸺ Senior Designer

Alex Harrison ⸺ Motion Designer
Caspar Williamson ⸺ Art Director
Chris Davis ⸺ Motion Designer
Davor Krvavac ⸺ Creative Director
Jeroen Matser ⸺ Strategy Director
Maxwell Flood ⸺ Senior Motion Designer
Sam Hall ⸺ Senior Producer
Tommy Toner ⸺ Senior Designer
Yuriy Starikov ⸺ Senior Designer

Duration
8 weeks

Agency
B-Reel

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON