PROJECT
SIEMENS FUTURE TALKS

CLIENT
R/GA

ROLE
SENIOR DESIGNER

CONTRIBUTION
BRAND DESIGN
VISUAL IDENTITY
DESIGN SYSTEM

YEAR
2017

INDUSTRY
TECHNOLOGY

WFuture Talks is about empowering Siemens employees to spark conversations with potential talent about the future of engineering and what it takes to get there. Giving employees the stage and space to connect and have conversations with students about the future of engineering and what it takes to get there.

01.

Background

Siemens​ ​is​ ​undergoing​ ​a profound​ ​transformation​ ​as​ ​a​ ​business,​ ​from​ ​makers​ ​of​ ​machines​ ​to​ ​a fully​ ​digital​ ​business.​ ​This​ ​digitalisation​ ​means​ ​they​ ​are​ ​requiring​ ​new​ ​and​ ​diverse​ ​talents​ ​to​ ​join them​ ​and​ ​require​ ​new​ ​behaviours​ ​from​ ​existing​ ​employees. They​ ​are​ ​currently​ ​seen​ ​as​ ​an​ ​old​ ​traditional​ ​‘grey’​ ​tanker​ ​of​ ​a​ ​business,​ ​overly​ ​hierarchical​ ​and risk-averse. We​ ​need​ ​to​ ​change​ ​perceptions​ ​to​ ​make​ ​them​ ​be​ ​seen​ ​as​ ​a​ ​more​ ​progressive,​ ​open,​ ​creative and​ ​dynamic​ ​company. ​They have​ ​351,000​ ​people​ ​building​ ​the​ ​future​ ​every​ ​day.​ ​The​ ​companies​ ​that​ ​claim to be creating the future have nothing like Siemens's expertise, resources, access, and scale.​ ​For​ ​years​ ​they​ ​have​ ​been​ ​quietly​ ​changing​ ​the​ ​world,​ ​now​ ​it’s​ ​time​ ​to​ ​talk​ ​about​ ​it.

02.

Approach

Future​ ​Talks​ ​is​ ​a​ ​concept​ ​for​ ​re-inventing​ ​thought​ ​leadership​ ​events​ ​through​ Siemens' ​new brand.​ ​​​A​ ​new​ ​branded​ ​format​ ​they​ ​can​ ​own​ ​across​ ​employer​ ​brand​ ​and​ ​recruitment​ ​events,​ ​and use​ ​to​ ​create​ ​compelling​ ​content​ ​to​ ​attract​ ​new​ ​talent. A​ ​distinct​ ​look​ ​and​ ​feel​ ​for​ ​the​ ​Future​ ​Talks​ ​using​ ​the​ ​current​ ​Siemens​ ​brand​ ​as​ ​a starting​ ​point.

03.

Outcome

Siemens' secondary brand and visual identity are swiftly created to meet the tight timeline of the event launch. Future Talks are an inclusive circle where everyone is an equal part of a conversation. Re-inventing thought leadership events through the new brand. A new branded format to be used across employer brand and recruitment events, and to create compelling content to attract new talent. The key principles are open,​ ​equal​ ​conversations​ ​in​ ​the​ ​round,​ ​provocative​ ​questions,​ ​and sharing​ ​many perspectives. Interactive,​ ​tech,​ ​future-focused​ ​agenda. Highlighting​ ​Siemens's​ ​genuine​ ​role​ ​in​ ​designing​ ​and​ ​building​ ​the​ ​future.

Introducing a new branded format, designed to establish a consistent and distinctive presence across both employer branding initiatives and recruitment events. The format empowers Siemens to take ownership of its identity, creating a cohesive narrative that resonates with its target audience ●

Credits
Samuel Viani ⸺ Senior Designer

Igor Pancaldi ⸺ Creative Director
Robert James Powell ⸺ Design Director

Duration
3 weeks

Agency
R/GA

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON