PROJECT
GREENPEACE

STUDIO
ALLOFUS

ROLE
LEAD DESIGNER

CONTRIBUTION
DESIGN DIRECTION
PRODUCT VISION
VISUAL IDENTITY

YEAR
2016

INDUSTRY
ENVIRONMENTAL

Experience amazing places like the Amazon and the Arctic first-hand. The Greenpeace VR app provides viewers with 360° films that transport them to various precious environments across the globe. It empowers users to help protect these environments via petitions and donations.

01.

Background

Greenpeace needs to showcase and promote its new VR content effectively, both existing and newly commissioned. There's a requirement to quickly design and implement an application that can serve as a dedicated platform for hosting this immersive content. The envisioned app must prioritize user-friendliness, ensuring a seamless and enjoyable experience for all users. Compatibility with VR devices such as Google Cardboard and Samsung Gear is crucial.

02.

Approach

The user experience is made simple and easy to use. The onboarding journey explains in three simple steps how to use the VR app and connect the mobile device to a Google cardboard headset. The VR content is mixed with other types of content in the form of a timeline, as a feed of information. The details screen gives a short description and the user can download or stream the content. At the end of a video, the app invites the user to donate or sign a petition.

03.

Outcome

The vision for the app experience is validated with a small user group testing, going into the production stage afterwards. The VR app was successfully launched and is featured on media outlets such as Designweek.co.uk, Lovelymobile.news and Adsofbrands.net

"We all know that much of our planet’s remaining wilderness is under threat. But these places we never visit, and rarely even see, often take a backseat to problems we view as more important. By using virtual reality we hope to bring political decision-makers, corporate leaders and members of the public much closer to the amazing places we’re campaigning to protect. It’s important everyone understands how vital it is that we succeed" ⸺ John Sauven, Greenpeace UK Executive Director ●

Credits
Samuel Viani ⸺ Lead Designer

Orlando Mathias ⸺ Executive Creative Director
Ricardo Amorin ⸺ Creative Director

Duration
4 weeks

Studio
AllofUs

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON