PROJECT
NIKE

AGENCY
R/GA

ROLE
SENIOR DESIGNER

CONTRIBUTION
VISUAL IDENTITY
UX/UI DESIGN

YEAR
2019

INDUSTRY
SPORT

A campaign to create more opportunities for Londoners to play sports across the city. With over 140,000 individuals participating across 33 boroughs, covering over 30 sports.

01.

Background

Nike Gets London Moving – a partnership campaign to create more opportunities for Londoners to play sports across the city. Enable and inspire young Londoners to move, through impactful and exciting visual content. Backing London's next generation through sport.

02.

Approach

Workshop with the Nike team to unpack the campaign's business goal and attributes. Explore design directions for the website's identity based on the ongoing work done by the other agencies involved in the campaign. Validate the design direction with stakeholders and partners involved.

03.

Outcome

The design solution accommodates a short deadline and flexibility for getting the final design assets for the campaign just before launch. The campaign branding and design direction have already been set, so the focus is on how to translate the direction to Nike's landing page. Final design tweaks are easily done at the end of the deadline due to the strategy and process initially established.

Backing London's next generation through sport. Our commitment to getting Londoners to play more sports every day ●

Credits
Samuel Viani ⸺ Senior Designer

Eric Chia ⸺ Design Director

﹢Cross-functional team collaboration
Nike ⸺ Producers, Stakeholders & Brand Agency

Duration
2 weeks

Agency
R/GA

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON