PROJECT
AMPLIFON

AGENCY
PUBLICIS SAPIENT

ROLE
SENIOR DESIGNER

CONTRIBUTION
PRODUCT DESIGN
SERVICE VISION
PROTOTYPING
DESIGN SYSTEM
DESIGN GUIDELINES

YEAR
2018

INDUSTRY
HEALTHCARE

World’s first award-winning app to connect to any Bluetooth hearing aid on the market. It offers complete control for devices from various leading manufacturers, ensuring users enjoy hassle-free connectivity and learn to maximize their hearing aid capabilities.

01.

Background

Hearing aids often need to be reset in different settings, which can be clumsy, intrusive and distracting. Customers in need of hearing health solutions live an increasingly active, digital lifestyle. Hearing aid manufacturers aren’t providing the modern, easy-to-use solutions this audience expects. Customers still feel there is a stigma associated with using a hearing aid. Create and design a solution to break through the stigma of hearing aids.

02.

Approach

Shifting from a medical device to a wearable technology device that goes above and beyond the limitations of human hearing. By giving users real-time access to services and tools, and a smarter and more connected hearing experience. A companion app where you can change hearing direction in an instant, reduce noises such as wind, traffic or drilling, and adapt to surroundings like the park, theatre or a busy café. All done from a discreet app. Working closely with customer research, product owners and engineers to design the product they need. Heping customers to get the most out of their device and service.

03.

Outcome

The app reaches 6,558 downloads in the first 4 months – a great start for Amplifon’s digital transformation strategy. It attracts a new and younger generation of customers, meeting the changing needs of the core target audience before, during and after-sales. It emphasises Amplifon’s position as the leading hearing care service provider. It wins the following awards: Digital Impact Awards (2019 gold award for best use of digital from the healthcare and pharmaceuticals sector), The Drum DADI Award 2019 (healthcare and pharma), OMMA Awards 2019 (online advertising creativity: mobile app), 2 BIMA Awards 2019 (healthcare: budget over 70k & advance award for craft), 2 One Show Merit 2019 (mobile: physical product & mobile integration & digital craft: utility) EPICA Bronze 2018 (mobile sites & apps).

6,558

Downloads in the first 4 months after launch.

8

Awards including gold award for best use of digital from the healthcare and pharmaceuticals sector.

We’re shifting from a medical device to a wearable technology device that goes above and beyond the limitations of human hearing. By giving you real-time access to services and tools we give you a smarter, more connected hearing experience ●

Credits
Samuel Viani ⸺ Senior Designer

Alexandra Jugović ⸺ Creative Director
Christian Fischer ⸺ Senior UX Designer
Fura Johannesdottir ⸺ Executive Creative Director
Marcela Ospina ⸺ Service Design Lead
Noha Nada ⸺ Senior UX Designer
Saverio Baggio ⸺ Program Management
Simon Phillips ⸺ Copywriter
Steven Leong ⸺ Associate Creative Director
Warde Ka ⸺ Project Management
Yehia Nada ⸺ Art Director

﹢Cross-functional team collaboration
Amplifon ⸺ Product Owner, Stakeholders & Engineers

Duration
10 weeks

Agency
Publicis Sapient

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON