PROJECT
SWIMS

CLIENT
CONFIDENTIAL

ROLE
DESIGN CONSULTANT

CONTRIBUTION
DESIGN DIRECTION
PRODUCT VISION
VISUAL IDENTITY

YEAR
2020

INDUSTRY
SPORT

A wearable app for amateur and professional swimmers. It features tracking reports and feedback about pace, heart rate, laps, duration and calories burned during activity. The app can be linked to a mobile device for more detailed reports and data.

01.

Background

Design a wearable app for swimmers. It should be able to track exercise, provide reports, and give feedback about pace, heart rate, laps, duration, and calories burned during activity. The app should link to a mobile version with more detailed overviews of a swimmer’s data. Basic features should include the ability to create training plans for different levels of swimmers 
(e.g. race preparation for advanced swimmers or goal-setting for beginners). The ability to share data, challenges, and training plans with friends.

02.

Approach

The wearable app should be simple to use for all user archetypes, allowing some customization for advanced users. Athletes and hobbyists should be able to download the wearable app and start using it for tracking their training without the hassle of tutorials. Data feedback should be clear for all types of users. Detailed data will be available in the mobile app. The MVP approach taken for this product concept will focus on 3 main features: tracking, customised training/tracking and stats.

03.

Outcome

The wearable app is simple to use for all types of users, allowing customization for advanced users. The wearable app can be downloaded and used by athletes and hobbyists without the hassle of tutorials. Data feedback is clear for all users with detailed data available in the mobile app. The MVP approach focuses on 3 main features: tracking, customised training/tracking and stats.

The product's identity conveys three values: simplicity, innovation and reliability. TT Commons Classic is a universal sans serif typeface with minimal stroke contrast and without distinctive decorative details. Together with its geometric shapes, this is an excellent choice of font for user interfaces designed for small screens such as wearable watches. Photography and colour gradients bring the experience to life without disrupting its simplicity ●

Credits
Samuel Viani ⸺ Design Consultant (Product Design & Design Direction)

Duration
3 weeks

Client
Confidential

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