PROJECT
JOÃO BOSCO ART
CLIENT
JOÃO BOSCO
ROLE
DESIGNER
CONTRIBUTION
BRAND DESIGN
LOGO DESIGN
VISUAL IDENTITY
YEAR
2015
INDUSTRY
ART
João Bosco is an established winning award tattoo artist based across London and Los Angeles. His unique style of dark fantasy Japanese-inspired tattoo invites you to get a little closer and appreciate the craft in the line details and all the movement of his artwork.
01.
Background
As a tattoo artist, João Bosco has a business need to create a brand identity that can firmly represent his art. His artistic creations are characterized by their boldness, featuring large pieces that leave a lasting impact on the viewer. This distinctive artistic essence needs to seamlessly translate into his brand design and applications.
02.
Approach
Start with a collaborative creative discovery process to define the direction of the brand. Setting initial design principles that will support the development of brand identity. Through collaborated brainstorming sessions with the artist, sketch out ideas for the logo mark that truly speaks with his work and personality.
03.
Outcome
The brand identity is an essential asset for João Bosco's business. The collaborative process ensured client satisfaction and a consistent logo application across various types of products including business cards, stickers, flyers, posters, banners, labels, embossing seals, and even kitchen towels. Having personally gotten tattooed by João Bosco, it's been a pleasure to assist in shaping his brand identity.
36
Product applications created and designed.
100%
Satisfaction from the client based on the collaboration.
⸺ Following collaborative brainstorming sessions with the artist and multiple rounds of sketching, we have pinpointed two potential ideas for the brand mark. These selections stand out as the most closely aligned with the overarching concept and successfully evoke the intended emotions.
04.
Design Direction
By embracing an elegant and minimalist approach, the style not only elevates the brand identity but also distinguishes it from the visual clutter of logos that often overtakes the tattoo art industry. This simple and clean design direction creates a striking contrast with the intricate and multi-layered nature of João Bosco's artwork.
05.
Brand Concept & Process
Creative discovery keywords: tattoo, tattooist, art, artist, solid, experienced, professional, premium, established, dark, fresh, up-to-date, ink, painting, shadow, depth, classic, trustworthy, organic, black & grey, layer, detail. Metaphors: angular, fire, ice, nature, minimal, solid, metal, motion, symbols. Visual elements: skull, snake, eagle, dragon, eyes, black, matte, straight, lines, square, circle, white, space.
After selecting one mark, we deconstruct the illustration sketch using only basic shapes, allowing for testing and exploring directions based on the thickness and boldness of the symbol. This exploratory process of deconstructing the sketchy for study can help you find better solutions. The idea of using the original sketch illustration for the brand mark is to keep the manual craft process that the tattoo artist applies in his work. This process also helps to keep the balance and proportions of the original hand-drawn shapes. Finally, we do rhythm adjustments, adjusting symmetry to correct the rhythm of the shapes. Optical and detail adjustments for further symmetry and detail adjustments of the mark.
The brand mark and logo blend elements that reinforce the brand's identity. By melding a skull and eagle into an abstract form, we evoke a sense of confidence and professionalism while capturing João Bosco's artistic essence. Angular shapes and straight lines draw focus, infusing depth and perspective. The selected typeface complements the symbol with its boldness and versatility, ensuring a strong presence across diverse mediums ●
Credits
Samuel Viani ⸺ Designer
﹢collaboration with
João Bosco ⸺ Tattoo Artist
Duration
4 weeks
Client
João Bosco
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