PROJECT
BEKO

AGENCY
R/GA

ROLE
SENIOR DESIGNER

CONTRIBUTION
UX/UI DESIGN
VISUAL IDENTITY
PROTOTYPING

YEAR
2016

INDUSTRY
TECHNOLOGY

Vision film about the future of the connected home. The film is set in the near future, showing state-of-the-art technology and beautiful products, but above all, this film is about rediscovering everyday things with wonder and surprise. The home of the future is one where technology has all but disappeared.

01.

Background

Beko commissioned R/GA to produce a vision film about the future of the connected home. The film is set to be released during the IFA 2016 conference – the world's largest consumer electronics and home appliances trade show. The vision film shows a future where our home appliances are invisibly connected. Almost every material and object in the home is a canvas for information and interaction. Almost every surface can become conversational, exciting, and useful. Our homes are understanding and predictive. Above all, this film is about rediscovering everyday things with wonder and surprise. The home of the future is one where technology has all but disappeared.

02.

Approach

The website experience aims to excite people rather than showcase the same content seen in the film. The concept of 'Pre-order The Future' allows the web experience to further develop the range of the products shown in the film and make it believe this is something already coming soon. People will be able to order which products they want and book a delivery slot in the future. Based on this vision the website showcases the featured products from the film as if they were connected to each other. Using parallax to add depth, the interface smoothly floats through the screen. Bekki (the cheerful little character that monitors and controls different devices on a connected house) is always at the center of the screen, using her movements and expressions which resemble those of a human.

03.

Outcome

The vision film was well received during the IFA conference event and the website campaign helped to drive a 68% increase in traffic to the video hosted on YouTube. It features in Campaign and the Drum among others. The campaign provides a glimpse at Beko's homes of tomorrow: the world connected like never before, with technology transforming our everyday lives in countless ways.

Beko Tomorrow's Connect Home: almost every material and object in the home is a canvas for information and interaction run by a central AI called Bekki. Almost every surface can become conversational, exciting, and useful. Everything works in harmony to meet your everyday needs, as if by magic invisible technology ●

Credits
Samuel Viani ⸺ Senior Designer

Barry Cronin ⸺ Executive Producer
Ben Carey ⸺ Creative Director
Ed Ross ⸺ Senior Producer
Elisabetta Viggiani ⸺ Senior Content Producer
Esra Gurmen ⸺ Senior Copywriter
Fura Johannesdottir ⸺ Group Creative Director
Heather Hardy ⸺ Senior Producer
Henrik Delehag ⸺ Creative Director
Holly Edwards ⸺ Content Producer
Jennifer Gillen ⸺ Content Producer
Jessica Ryde ⸺ Senior Strategist
Jocelyn Birsch ⸺ Executive Content Producer
Mariona Ortiz ⸺ Design Director
Matthew Serge Guy ⸺ Senior Copywriter
Paul Donohue ⸺ Group Director Production
Rebecca Rumble ⸺ Senior Video Editor
Resat Sen ⸺ Producer

Duration
4 weeks

Agency
R/GA

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON