PROJECT
SVMMXVIII

CLIENT
PERSONAL PROJECT

ROLE
DESIGNER

CONTRIBUTION
DESIGN DIRECTION
BRAND DESIGN
LOGO DESIGN
VISUAL IDENTITY

YEAR
2018

INDUSTRY
DESIGN

A brand identity inspired by the strength of nature, drawing from the natural rhythms that govern aspects of life flow. With a design aesthetic being drawn from contemporary sources and the tree and its branches representing adaptability.

01.

Background

There's a need for a brand identity refresh that serves as a natural evolution from the existing one, adding a sense of modernity and consistency throughout applications. Start by taking the lead from the sources of inspiration that were originally used and iterate on the concept to craft the updated visual identity.

02.

Approach

The wordmark uses a visual reference to the Elder Futhark (the oldest form of the runic alphabet). The runic staves allow for infinite exploration of binding runes and interesting visual connections. It creates a minimalist look that can be applied in many forms. The method of carving on wood is a form of art that I appreciate and it is intrinsically connected to the runic alphabet.

03.

Outcome

Over the years, the brand identity has organically evolved, seamlessly embracing a more minimalist design aesthetic while preserving the essence of its original concept. Returning to the fundamentals, the design retains key elements that define its core idea. The adoption of a simple and open framework not only reflects a back-to-basics philosophy but also sets the way for continual exploration, ultimately leading to new iterations.

A brand identity designed to reflect the transformation process of becoming. It utilizes a neutral and contemporary grotesque typeface, chosen for its versatility. The font seamlessly complements the runic stave design featured in the brand mark, resulting in a cohesive and modern aesthetic ●

Credits
Samuel Viani ⸺ Designer

Duration
2 weeks

Client
Personal Project

GUITARTUNA

VERIZON 5G

JIOHOME

CAMPFIRE

MITSUBISHI MOTORS

FUTURELEARN

NATURKLANG

MOBILET

SAINSBURY'S

ETIHAD AIRWAYS

RS CONNECT

MAZDA

IQOS

O2 PRIORITY

ARMANI

SWIMS

NIKE

WIZARDING WORLD

THE TELEGRAPH FILM

NICKELODEON